Barotse Marketing Video and Animation Production

https://maps.google.com/maps?q=Zambia&zoom=14&size=512x512&maptype=roadmap&sensor=false, Zambia Closes: April 30, 2021

Terms of Reference for the
Production of Short Video and Animations for the “Barotse Flood Plains Cultural Landscape Inscription Campaign”
1. Background
The World Wide Fund for Nature (WWF) is the world’s leading independent conservation organisation with a global network in over 100 countries. Our mission is to stop the degradation of the planet’s natural environment and to build a future in which people live in harmony with nature. We have been working in Zambia since 1962 organising our efforts across Freshwater, Wildlife, Forests and People.
About the Barotse Floodplain
The Barotse Floodplain is one of Africa’s great wetlands, on the Zambezi River and the second largest wetland system in Zambia. It is a designated Ramsar site, regarded as being of high conservation value that supports millions of local communities and resilience of economic activities in Zambia and southern Africa.
The World Wide Fund for Nature (WWF) Zambia in collaboration with the National Heritage Conservation Commission (NHCC) and the Barotse Royal Establishment seek the inscription of the Barotse Floodplains as a World Heritage Cultural Landscape under the United Nations Educational Scientific and Cultural Organization (UNESCO) World Heritage Convention.
The world heritage status contributes to the conservation of cultural and natural resources of universal outstanding value for both present and future generations. Under the National Heritage Conservation Commission (NHCC) Act 173 of 1989 of the laws of Zambia and the Statutory Instrument 84 of 2013 of Zambia, the Barotse Floodplain Cultural Landscape (BPCL) is recognised as a National Monument. World Wide Fund for Nature (WWF Zambia) is currently implementing a campaign for the Inscription of the BPCL as a World Heritage Cultural Landscape.
2. Objectives of the Assignment – Deliverables:
The overall objective of the consultancy is to produce and implement an inspirational marketing campaign that will positively influence at least 1 million Zambians on the need for Barotse flood plain to be recognised globally as a world heritage cultural landscape. Specifically the objectives include:
produce a compelling 5-10 minutes marketing video documentary under the campaign slogan #FromBarotseToTheWorld ,
3x 2 minutes animation and 3x 30 seconds social media animations with high-resolution graphics that depicts the beauty, uniqueness, and resource significance of the flood plain. It should be a video that should be done in a way never done before to reach the hearts and minds of the Zambian people especially the Lozi speaking people. The video should create a sense of pride, prestige and ownership of natural and cultural resources on the Barotse Floodplains for all Lozi speaking people and the whole country.
3. Tasks
Consultant selected for this assignment will perform the following indicative tasks:
Develop the video and animations concept and scenario to be discussed with WWF and NHCC team;
Write the script of the video and animations;
Present a work plan for the assigned work specifying travelling days;
Travel to the Mongu, Kalabo, Kabompo, Limulunga, Sioma Nalolo to collect footage and other materials
Perform appropriate short interviews with the Projects’ major partners, beneficiaries and stakeholders;
Work on the desired products for this consultancy, including high-resolution videos and excellent quality of the animations graphics and motions.
Develop a digital plan to promote campaign
Facilitate the roll out of the produced communication assets to the public to reach 1 million people
4. Deliverables/Expected outputs
Proposal on how this campaign will be executed to have highest impact – Creative pitch for video and public engagement should be part of proposal and budget
Highly creative 5-10 minutes marketing video to sell the vision and special attributes of the BPCL to local communities and UNESCO. The video should have an appealing creative edge that sells the vision and special attributes of the place in a way people have not seen before.
3x 2 minutes animation explaining what inscription means, the special attributes or value of the BPCL and call to action; people to endorse the process.
3 x 30 seconds social media animations; 1 on call to action to endorse the Inscription, 1 on the special attributes of the place and 1 on
Social media marketing plan and messages
Campaign digital monitoring with evidence of citizens engagement
A. One short marketing video documentary in HD:
Video shooting and editing;
Narration, translation and subtitles in English where necessary;
Script development;
Full usage rights for music (or music for which copyright has been granted);
One fully-produced clip of approximately 10 minutes maximum in length in 1080p, 2k or 4k (HD) resolution aimed at sharing with national audience including government institutions, CSOs, local stakeholders, local communities as well as an international audience.
For the Landscape documentary;
Get aerial view of tributaries of the Barotse Floodplains with and without anthropogenic activities (including streams affected by gardening, encroachment etc);
Landscape images of areas with historical significance; royal graves, canals and chiefdoms.
B. Three (3) 2 minutes animations:
Script development;
Voice over and translation
Full usage rights for music (or music for which copyright has been granted);
One fully-produced clip of approximately 2 minutes maximum in length in 1080p, 2k or 4k (HD) resolution aimed at sharing with national audience including government institutions, CSOs, local stakeholders, local communities as well as an international audience.
C. Three (3) 30 seconds social media animates:
Script development;
Voice over and translation
Full usage rights for music (or music for which copyright has been granted);
3 fully-produced clip of approximately 30 seconds each maximum in length in 1080p, 2k or 4k (HD) resolution aimed at sharing with national audience including government institutions, CSOs, local stakeholders, local communities as well as an international audience.
D. Report
A detailed report on all photography and filming locations (GPS points), including names and contact details of all individuals photographed or that will appear on film. The report must include at least seven powerful statements by community members and other stakeholders to be used in reports and fact sheets.
5. Timing and Location
This consultancy will entail up to 12 working days of fieldwork, including travelling and part of editing that requires one to be in the field. The rest of the days will be spent remotely while in constant communication with WWF Zambia Communications Team including the 5 days of the consultant receiving feedback from the WWF Zambia upon completion of the compilation of the materials. Additional days will include facilitation of the roll out of the produced materials to the public. WWF will cover all travel and accommodation costs for the consultant whilst in the field.
Timing: 29th April to 28th May 2021
6. Logistical Support
WWF will provide logistical support including accommodation. WWF in partnership with NHCC can provide some local assistance arranging meetings with Governmental representatives, CSOs and community members.
7. Eligibility/Qualification of Consultants
The consultant(s) should have:
Exceptional photography skills;
Outstanding videography skills;
Excellent video editing skills;
Previous experience in producing international quality documentaries with links to previous work;
Experience working in remote areas in the southern African region, experience working in Zambia is preferred;
Proven ability to work in multicultural environment;
Ability to adhere to deadlines and flexibility;
Availability to travel immediately;
Lozi language will be an advantage*.
8. Copyright and Intellectual Property Rights
In consideration of the fees paid, the Consultant expressly assigns to WWF- Zambia any copyright arising from the works the consultant produces while executing this contract.
The consultant may not use, reproduce or otherwise disseminate or authorize others to use, reproduce or disseminate such works without prior consent from the WWF-Zambia.
9. Payment Schedule
Payments will be made in two instalments:
30% after delivery of work plan, shooting schedule and scripts;
70% after delivery and approval of high-resolution photographs and one short video/documentary, animations, and project report.
10. Applications
All applicants must meet the minimum requirements described above. Only short listed candidates will be contacted. Each application should include the following:
Cover letter with the applicant’s current contact information including how the candidate’s previous experience matches the consultancy objectives as well as their interest for the position (no longer than two pages);
Technical proposal on how they intend to carry out the assignment;
Financial proposal/detailed budget of the project;
CV of consultant and professional references or letter of recommendation;
Samples of recent similar assignments: online portfolios and links to video work/documentaries;
Applications not including all of the above information will not be reviewed.
Only short listed candidates will be contacted.
Interested parties must submit, their applications no later than 30th April, 2021 via email to: wwfcareers@wwfzam.org with Title “Production of Short Video and Animations for the “Barotse Flood Plains Cultural Landscape Inscription Campaign “

Application email or URL: wwfcareers@wwfzam.org
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